In the European Union (EU), the practice of so-called ‘green washing’, which refers to excessive use of non-‘eco-friendly’ labels in advertisements, is prohibited.
According to the European Parliament website on the 18th (local time), the new guidelines on preventing greenwashing were passed at the plenary session the previous day with 593 votes in favor, 21 against, and 14 abstentions.
The new guidelines will soon be confirmed for implementation once they are finally approved by the Council of 27 EU countries.
According to the agreed upon guidelines, the use of promotional phrases such as 'environmentally friendly', 'biodegradable', and 'naturalistic' on product labels without scientific basis is prohibited.
You should not make unfounded promotions regarding durability, which are commonly found in electronic devices.
For example, in cases where phrases such as ‘can be washed 5,000 times’ are used even though the lifespan of the washing machine has not actually been confirmed.
In addition, a new standard label will be prepared to display warranty information regarding repairs and repairs more clearly and to make products with extended warranty periods more visible to consumers.